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Emil Lyng

Rebels Union

Designer

Emil founded Rebels Union in 2012, an Aarhus-based Danish men’s fashion brand that doesn’t adhere to any rulebook. Emil never doubted that he would start up his own company and his entrepreneurial spirit has been an integral part of him since he was a child. He started selling printed Rebels Union t-shirts using Facebook as the only marketing tool and has since grown the company to become the successful online shop it is today.