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Following another dramatic and showstopping runway show at Milan Fashion Week on February 25th, the secret is finally out of the bag about the upcoming collaboration between Avavav, the independent fashion house driven by creative freedom, humor, entertainment and design evolution, and Eastpak, the backpack brand famous for its iconic backpacks, fashion leading collaborations and Built To Resist attitude.
The highly anticipated collection presents a range of bags merging the style codes of both brands, whilst incorporating functionality, durability and fun, eye-catching details.

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Describing the creative intent behind the collection, Beate Karlsson, Creative Director at Avavav explains…

“For the Avavav x Eastpak collaboration I wanted to design something that built on the Eastpak DNA, but that also introduced new Avavav silhouettes. So I started with the most obvious base – the Padded Pak’r.
I like the round organic shape of the Padded Pak’r and I started to collage it in different ways, deconstructing and multiplying it to create new silhouttes. I like how it gives an almost utilitarian look when it’s multiplied, as on the Bumbag and Reader styles. It also made sense to me to make a Double Pak’r since it starts to look like our signature bag and our finger shapes. To finish of the capsule collection we also added the Mini Bag, which is based on our signature bag silhouette that we are launching early this year.”

The Avavav x Eastpak collection comprises of 4 styles: AV Double Pak’r, AV Reader, AV Bumbag and AV Mini Bag and launches in June 2024, available globally in selected retail stores and online.

AVAVAV x Eastpak

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